Answers. Ideas. Solutions. All for you.
It’s a busy month. Right now, I’m counting down to my appearance at the Public Relations Society of America (PRSA) 2010 Travel & Touris..., taking place in Aspen, CO, May 25-28. I will be on a panel with my colleagues writer Marc Boisclair and Carolyn Koenig of Smart Meetings. Our topic is “Travel as Economic Stimulus” and, what with all the bad news out there (immigration, terrorists, oil spill, volcanoes), we’ll certainly have our hands full. If any one has any talking points you’d like me to consider, please send them to me at firstname.lastname@example.org.
Meanwhile, in Frankfurt, Germany, IMEX 2010 will be taking place at the same as the PRSA conference. Since many of you will be at one or the other, I’m going to put up two Twitterfountains to register live comments from both.
Speaking of Twitterfountains, I currently have one tuned into #incentives, and it’s been a revelation. The meetings and incentives industry tends to employ the word in a narrow and rather idiosyncratic sense. Just by inputting the word, I’ve reached a far larger motivation conversation: incentives for home buying, for medical research, for environmental retrofitting, social media apps - the list goes on.
Unfortunately, the incentives mentioned above are often marketed, rightly or wrongly, as “Free Money.” So, by not paying attention to the wider sense of how the words “motivation” and “incentive” are employed, the meetings and incentives industry has given the mainstream media a license to misinform the public about its business model.
Today’s contentious economic situation calls for transparency. This is the message I will bring to PRSA.
The Front Page This Week:
MONDAY: Deal of the Week
TUESDAY: Chef’s Table
WEDNESDAY: Guest RSS feed and Midweek Poll Status
THURSDAY: Party On!
FRIDAY: Who’s Pouring?
SATURDAY/SUNDAY: Sales Affiliate Showcase
Add a Comment