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October 2009 Blog Posts (12)

You’ve Got Five Loooong Minutes to Grab Their Attention

It takes a tenth of a second to form an impression.

So imagine how difficult it is to hold their interest for five minutes. That’s a short time for you and a looooooong time to them.

For practice in being memorably brief, find or start an Ignite group. They are popping up all over, including in my… Continue

Added by Kare Anderson on October 27, 2009 at 12:24 — No Comments

How Exhibitors and Speakers Can Profitably Partner

Exhibitors: here’s a surefire way to attract more warmed-up prospects to your booth, learn about their needs and bond with them as a festive part of the conference. As a speaker, I’ve forged value-building alliances with exhibitors that you can adapt to your kind of exhibiting.

“Make Every Moment Count” is the title of a CD… Continue

Added by Kare Anderson on October 27, 2009 at 12:21 — No Comments

Elevate Your Value and Visibility by Jointly Offering a Speed Coaching Event

Job hunting is dispiriting - often lonely and isolating.

That’s why it was so comforting for job seekers to be in a room full of knowledgeable people who were ready to meet with them, one-on-one, to answer their specific questions.

From job hunt web sites to career counseling coaches could personalize their advice to each person’s need. Hundreds of unemployed people flocked to this free speed-coaching event in New York.

My… Continue

Added by Kare Anderson on October 27, 2009 at 12:17 — No Comments

The Palpable Power of a Speaker’s Repeated Phrase is Like a Heart Beat for Us, the Audience

A potent way to connect with an audience is to get them in sync with you. Quickly. Then they’ll root for you, want to literally be moved by you. Rhythmic speaking, punctuated with a repeated phrase can be that emotional gateway between your heart, as a speaker and theirs,… Continue

Added by Kare Anderson on October 27, 2009 at 12:14 — No Comments

Coming Back to Our Senses to Create More Memorable Events & Meetings

What makes a meeting truly stand out from others?

It's not necessarily how much money was spent but how many positively memorable experiences the attendee recalls. If you run a store, tourist attraction or other facility, some of the tips you read below may also help you enhance the experience you… Continue

Added by Kare Anderson on October 27, 2009 at 12:11 — No Comments

How an Online Social Network Could Steal Association Members

I wrote this post waaaaay back in 2007 and now bits of it are becoming true yet it is not too late for astute association staff to adapt - and many are, with the help of bloggers who care about the association world.

One of the biggest status-quo traps for associations is their cautious, iterative moves towards the use of the new social media tools. Fear of loss of control is big -… Continue

Added by Kare Anderson on October 27, 2009 at 12:08 — No Comments

Storyboard Your Event Like a Movie Director

Did your opening scene get their attention and draw them in?

Did your event attendees feel they had major roles in the "story" of "our" gathering?

From humor, camaraderie, inspiration and new awareness, how many positive emotions did you evoke? Was there a build-up to a climactic point in which they played a part that mattered to them?

Are they showing their friends their souvenir from the meeting?

Have you made every moment count at "our"… Continue

Added by Kare Anderson on October 27, 2009 at 12:05 — No Comments

Make Your Next Conference More Participatory ...

... so they'll want to come back next year.

How many conferences have you attended where you felt talked “at” by a series of speakers up on stage? Then you rushed between sessions to meet new people and catch up with friends in the hallways. Wouldn’t it be great to have a meeting designed to support you in exchanging ideas with the colleagues most helpful for you?

Last… Continue

Added by Kare Anderson on October 27, 2009 at 12:03 — No Comments

The Real Truth, Told in the Dark at Your Meeting

“Breakfast had just concluded and the one hundred and seventy (or so) executives slowly made their way into the posh conference room. Clad in crisp golf shirts and pleated slacks, this management team was in high spirits.” Read the rest of Michael Humphrey’s story and wonder. What would you say or hear if this was done at your organization’s meeting?

After all, Speaking Matters.

See more… Continue

Added by Kare Anderson on October 27, 2009 at 11:58 — No Comments

Just out... h+g "video soapbox" from the IT&ME show

Over the course of two days this September at this year’s ITME/Motivation show here in Chicago, our friends at hinton+grusich interviewed dozens of meeting pro's from diverse industries and roles, who shared their thoughts in the hope of reaching business, political, media and government leaders. The "recovery soapbox” served as a forum for show attendees to share their ideas and opinions via brief interviews on the trade show floor. resulting comments stemmed from one question: “What do you… Continue

Added by Gretchen Kihm Stegall on October 26, 2009 at 21:37 — 2 Comments

Marketing: Where are they now?

I was getting kinda hungry from greeting all the new members of Meetings Diva. Suddenly, I remembered that I had a Mrs. Field's gift premium cookie left over from Wednesday's BizBash Expo NY. I had meant to use it as a graphic for my article in the Newark Examiner, but went with another picture instead.

So now… Continue

Added by Terri Hardin on October 23, 2009 at 15:36 — No Comments

Twitter: Building Yourself In 140 Characters Or Less

Twitter, like so many web 2.0 functions, has become the modern day sandwich board or news ticker or fortune cookie, etc. etc. In 140 characters at a time, you too can carve your niche, find your audience and get something back in the process.

Twitter is growing businesses, from cupcakes to executive coaching. Job seekers are posting their abilities, and recruiters are matching them to pertinent positions. News outlets are again finding relevancy, as the tumultuous industry moves… Continue

Added by Colleen Madden on October 23, 2009 at 11:02 — 2 Comments

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